California-based outdoors brand Marmot have announced a return to the UK and Ireland with new distribution provided by North East based company, ZyroFisher, who will sell the brands full range of apparel, sleeping bags, tents, and lifestyle backpacks.The Marmot story is an interesting one. University students Dave Huntley and Eric Reynolds founded the Marmot Mountain Club after meeting in Alaska in 1971, and soon began producing their own apparel. The launch of the Golden Mantle Parka in 1974 was a pivotal moment for the young company, and started Marmot along a path of over 50 years of innovation in the outdoor market, and a global reputation built on authenticity and credibility.Based in Darlington, North East England, ZyroFisher celebrated its 30th birthday in 2025. The company operates from a state-of-the-art, bonded 100,000 sq. ft warehouse capable of managing a wide range of distribution channels from the same location, which now has more than 28,500 product lines in stock at any one time. Orders can be processed and distributed quickly and accurately on next day delivery around the UK, with a range of efficient options for Europe. ZyroFisher manages an extensive portfolio of brands and Marmot joins names that include SIGG, Sweet Protection, Bivo, Tifosi, EVOC, Torq, and its own cycling performance marque, Altura.Nadine Thompson, chief commercial officer at ZyroFisher, comments: In the global outdoor sector, Marmot is one of the names that everyone knows, from alpinists and ultra-runners, to car campers and festival goers. With a reputation built on half a century of product innovation and creativity in marketing, the brand has played a role in shaping the outdoor industry that we know today. ZyroFisher is honoured to welcome Marmot to our growing family, and our team is energised and excited about presenting the latest products to our retail partners.Jon Graden, global general manager of Marmot, comments: For more than 50 years, Marmot has been a leader in high performing and long-lasting outdoor gear and apparel. Over the last two and a half years, we have been rebuilding a bolder Marmot that is manically focused on creating hard-working products for todays diversified consumers.We believe that ZyroFisher is the ideal partner to help us deliver market expansion in the UK and Ireland.RELATED LINKSMarmotZyroFisher